Use Case

Taking Flight with New Energy: LATAM Airlines Launches Dedicated Red Bull Channel

We are proud to support LATAM Airlines as they expand their in-flight entertainment with the launch of a dedicated Red Bull TV channel.

Known globally for its high-energy content and creative storytelling, Red Bull TV brings a unique edge to the onboard experience. This new partnership introduces over one hundred pieces of content, ranging from world-class music and storytelling to "extreme sports above the clouds".

By introducing this dedicated channel, LATAM is directly addressing passenger feedback regarding content variety. The addition of Red Bull's library offers:

  • Diverse Disciplines: Over 100 titles covering sports, music, and culture.
  • Fresh Storytelling: Moving beyond traditional cinema to offer high-impact, short-form, and documentary-style content.
  • World-Class Entertainment: Access to the best of the "World of Red Bull" throughout the flight.

This collaboration is all about bringing a new energy onboard, ensuring that every LATAM journey offers something fresh and inspiring for passengers to discover.

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