Use Case

WestJet Lands Exclusive Mission: Impossible Premiere

Fasten your seatbelts—the skies are about to get a lot more action-packed.

At Touch, we thrive on activating partnerships that do more than just fill a screen; we aim to elevate the entire passenger journey. That’s why we are thrilled to announce that this September, WestJet will become the first and only Canadian airline to bring Mission: Impossible – The Final Reckoning to the skies.

In a special collaboration with Paramount Pictures, WestJet is bringing the high-stakes world of Ethan Hunt directly to seatback monitors across their fleet. As the exclusive Canadian carrier for this release, WestJet continues to set the gold standard for in-flight entertainment, ensuring that the "big screen" experience isn't limited to the ground.

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