Southwest Airlines, the third-largest domestic carrier in the U.S., and one of the largest carriers in the world, has partnered with Touch Inflight Solutions to modernize its inflight entertainment (IFE) platform. By adopting Touch’s ready-to-deploy, fully integrated connected infrastructure, Southwest is laying the foundation for a more agile and digitally connected passenger experience.

Touch’s innovative IFE platform, which integrates with ABOVE — a solution developed in collaboration with Castlabs — delivers a differentiated offering by leveraging the combined strengths of both platforms. This gives Southwest the capability to:

• Accelerate content updates to keep entertainment offerings fresh and relevant, reducing lead times between content availability and onboard delivery.

• Personalize the passenger experience by supporting content curation based on context, preferences, or route — all made possible through a connected platform.

• Enable future app-level integration, making it possible to deliver IFE content directly through the Southwest mobile app, creating a seamless digital journey.

• Experiment with new content formats, such as Near-Live Content or dynamically programmed channels that respond to real-time events or passenger demographics.

• Expand beyond the cabin, connecting inflight entertainment with pre- and post-flight engagement to create a unified brand experience across the travel journey.

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Touch brings a unique combination of agility, infrastructure, and integration capabilities that sets it apart from traditional content service providers. Airlines across the Americas trust Touch to power their inflight entertainment strategies. Leading carriers such as Delta Air Lines, Aeromexico, WestJet, Air Transat, LATAM Airlines, and GOL—operating more than 2,450 aircraft—rely on Touch’s expertise to deliver engaging, efficient, and scalable IFE solutions.

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