In a way, Touch Inflight Solutions has always been in the relaxation business. We provide personalized content to airlines to help their passengers sit back, relax, and remain entertained and stress free throughout their entire flight.
In a way, Touch Inflight Solutions has always been in the relaxation business. We provide personalized content to airlines to help their passengers sit back, relax, and remain entertained and stress free throughout their entire flight. We do this with a selection of emotional films, engaging documentaries, and exciting sports. We are excited to announce that moving forward we will also be able to accomplish this by offering airline passengers meditation and mindfulness services through Calm.
Calm is the leading mental wellness brand with the #1 app for sleep, meditation and relaxation, designed to help users manage stress, sleep better and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple’s 2017 iPhone App of the Year and one of Fast Company’s Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date.
Earlier this year, Naomi Osaka, reigning champion at the US Open, announced that she would not go through with her mandatory media assignments during the 2021 French Open. Shortly after, she withdrew from the competition citing mental health issues. Although the overall reaction from the wider tennis community was mixed, many fellow athletes, personalities and sponsors voiced support for Osaka. To support Osaka’s decision to prioritize her mental health, Calm donated $15,000 to Laureus Sport in France, an organization doing incredible work in the mental health space to transform the lives of young people through the power of sport. Touch is proud to partner with a company that prioritizes mental wellbeing and provides consumers with engaging and accessible wellness content.
As the conversation around mental health and mental wellbeing becomes more prevalent, it is clear that there is a demand and a need for the wellness content that Calm provides. Offering Calm’s meditations and relaxation exercises as part of the WestJet inflight experience gives guests a chance to take a deep breath, disconnect and focus on their mental wellbeing. As part of WestJet’s Safety Above All promise, they are committed to prioritizing both their guests physical AND mental well being. Touch was able to bring together Calm and WestJet in a seamless fashion as both of these brands have an unwavering commitment to mental health and overall wellbeing. Calm’s Sleep Stories, mediations and relaxation exercises can now be found on WestJet Connect. We are excited and confident that this new partnership will deliver a more positive, memorable and relaxing inflight experience for WestJet guests. A deep breath of fresh air to IFE content and a smart touch to deliver a more positive passenger experience
August 22, 2023
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