Air Transat Evolves its IFE Strategy with Touch Partnership

Touch is excited to help empower Air Transat's brand position “Travel Moves Us” by providing a new approach to its inflight entertainment strategy and the passenger experience.

Air Transat, North America's Best Leisure Airline as voted by passengers at the 2022 Skytrax World Airline Awards, proudly announces its partnership with Touch Inflight Solutions (Touch) to evolve its inflight entertainment (IFE) strategy, reinforcing its new brand positioning, "Travel Moves Us." The partnership with Touch will enable Air Transat to deliver innovative IFE experiences, central to the airline's commitment to inspiring passengers to explore the world and change their perspectives.

As part of the "Travel Moves Us" campaign, Air Transat seeks to demonstrate the transformative power of travel on individuals' lives, emphasizing the importance of embracing new experiences and connections. Touch's expertise in IFE content delivery solutions will be instrumental in creating engaging and immersive entertainment options that reflect the essence of the airline's new brand positioning, showcasing the impact of travel on passengers' personal growth.

Touch will provide a comprehensive range of services, including automated media management, content licensing and analytics, media processing and delivery, and ongoing innovation support. This collaboration aims to create a unique and brand-aligned inflight media experience, enhancing the overall customer experience and reinforcing the airline's commitment to its passengers.

João Chaves, Director of Customer Service & Operations at Touch, said, "We are very excited to announce our partnership with Air Transat. The airline has defined a smart, unique and ambitious vision for their passenger experience, which we are honored to assist in achieving on the Inflight Entertainment fronts. With our advanced digital tools, experienced team, and data-driven approach, we are confident that Touch and Air Transat will collaborate to craft a distinctive and exceptional story of excellence, together."

About Air Transat

Founded in Montreal 35 years ago, Air Transat is a leading leisure travel brand. Voted North America's Best Leisure Airline by passengers at the 2022 Skytrax World Airline Awards, it flies to international, transborder and Canadian destinations. It is renewing its fleet with the greenest aircraft in their category as part of a commitment to a healthier environment, knowing that this is essential to its operations and the magnificent destinations it offers.

About Touch Inflight Solutions

Touch Inflight Solutions (Touch) helps airlines around the globe engage with their passengers. By combining innovative smart tools, trend-savvy content experts, and a subscription-based media content solution, Touch enables its airline partners to co-create the most engaging and brand-aligned in-flight media experience for their passengers—faster and at a fraction of the cost.

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IFE Approved